Brian Samson: Nearshoring Is a Control Strategy, Not a Cost Play
Brian Samson
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The cost argument for nearshoring is fading fast — and Brian Samson thinks that's exactly the point.
In this episode:
• Why English fluency still outpaces technical skill on pay in Latin America, and what that reveals about what companies are actually buying
• How AI has collapsed demand for…
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Read the blog post
Brian Samson of Plugg Technologies returns to episode 274 to unpack why senior Latin American engineers are now in demand for judgment, not just savings.
Read the blog postShorts from this episode
Brian Samson: Why Bootstrapping Beats VC Every Time
Brian Samson: English Premium Is Reshaping Developer Salaries
Brian Samson: Senior Engineers Are the Real AI Bottleneck
Brian Samson: Cultural Fit Now Drives Tech Hiring Decisions
Brian Samson: Vibe Coding Is Killing the Junior Developer Path
Brian Samson: Latin America Tech Talent Market Explained
Brian Samson: The Rubber Band Effect in Distributed Teams
Brian Samson: Why Latin America Is Beating Offshore in 2026
Brian Samson: Why Mexico and Brazil Are Winning Tech Jobs
Brian Samson: AI Code Needs Human Judgment to Survive
Brian Samson: Why Nearshoring Is No Longer About Saving Money
Brian Samson: Senior Talent Access Is the New Competitive Edge
Brian Samson: Get a Customer or Everything Else Is Noise
Brian Samson: The Real Cost of Cheap Offshore Development
Brian Samson: Argentina Colombia Mexico Brazil Talent Compared
Brian Samson: The Death of Junior Developer Hiring Explained
Brian Samson: Building Tech Teams Without Outside Capital
Brian Samson: Time Zones Are Winning the Outsourcing ROI Battle
Brian Samson: Nearshore vs Offshore Cost Gap Is Closing Fast
Brian Samson: How Nearshoring Changed Since His Last Episode
Brian Samson: English Fluency Now Pays More Than Coding Skills
Brian Samson: Judgment Over Code Is the Future of Engineering
Brian Samson: What Plugg Technologies Learned About Scaling